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Adidas to relaunch signature outdoor range

Adidas to relaunch signature outdoor range

Adidas is relaunching its outdoor Terrex collection for spring/summer 15 which it says combines “highly functional material innovative ways of construction”.

Rolf Reinschmidt, senior vice-president of adidas outdoor, explained: “Inspired by our athlete’s input, we have...
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Germany

Jack Wolfskin eyes China

The CEO of Jack Wolfskin has said he sees opportunities for the German brand and the wider outdoor industry in China and Russia.

Speaking of the maturing market in Europe, which...
US

Patagonia increases focus on rock climbing

Patagonia is launching products aimed specifically at rock climbing for spring/summer 2015, including trousers and three packs.

“We had two pieces in our sportswear...

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