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Dow plays its part in Under Armour’s new cushioning system

Sports brand Under Armour has launched its new HOVR cushioning and energy return system in two of its running shoes and plans to add it into other categories in the coming seasons.

The company unveiled the cushioning in November, explaining that it offers high levels of both impact absorption and energy return. Chief operating officer, Patrick Frisk, said at the time that HOVR would give runners a “zero-gravity feel”.

The UA HOVR midsole is made of a proprietary foam compound, developed in partnership with researchers at chemical group Dow.

Another component of the system is what Under Armour calls ‘Energy Web’. It consists of a mesh fabric that wraps the cushioning core to deliver strong responsiveness and energy return. This is designed to absorb some of the impact on the athlete’s body in order to increase comfort and reduce fatigue. 

"The development of UA HOVR was inspired by the insight that every step a runner takes has the impact of 2-4x their body weight,” explained Dave Dombrow, Under Armour’s chief design officer. "The UA HOVR underfoot returns that energy and makes every stride feel light and effortless.”

The first products to feature Under Armour’s new cushioning system are the UA HOVR Sonic and the UA HOVR Phantom. They are available for purchase on UA.com, at Under Armour’s own stores and at specialty sports outlets worldwide.



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