Nikwax appoints communications specialist
18/02/2010
Footwear and apparel aftercare solutions provider Nikwax has appointed marketing professional Dan Christmas to the role of communications specialist, starting immediately.
He will take responsibility for marketing for the brand, overseeing advertising, PR, sponsorship and point-of-sale activities. He said on taking up the post: “I was drawn to Nikwax by its ethical standpoint. I admire its dedication to green values. I’m thrilled to be working with the team and am looking forward to building on the success Nikwax has already achieved”.
In May last year Nikwax was the only UK outdoor company on a shortlist of 60 for the accolade Best Green Company, compiled by The Sunday Times newspaper. In November 2009 the brand’s green efforts won further recognition, picking up The Green Organization’s Green Apple award for environmental best practice in manufacturing.
Nikwax says its products contain neither propellant gases nor volatile organic chemicals. They are fluorochemical-free, derived from nature-based ingredients, are not tested on animals, and are biodegradable.
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