US-based apparel brand Patagonia has opened a flagship UK store in London. The shop, run in partnership with fellow outdoor sports brand, Outside, will stock a mixture of ski and snowboarding gear, lifestyle clothing and the company’s full range of footwear.

“We stand for more than just apparel,” said Rob Cohen, Patagonia’s vice president of retail. “Patagonia is about sustainability, quality and responsible business. We want stores to be gifts to their communities.?? The store is Patagonia’s second in the UK and follows the launch of its first outlet in the Peak District.

Share this story: