Li Ning to open "experience centre" in London - sportstextiles: Lea SportsTextiles

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Li Ning to open "experience centre" in London

06/10/2011
Chinese sports clothing and footwear brand Li Ning will host a branded 'experience centre' in London next year, at the time of the 2012 Summer Olympics.

Company president, Zhang Zhiyong, recently told Chinese media that Li Ning believed creativity was its best route to expansion around the world and to restoring sales.

He said that the centre should attract people attending the Olympics and increase awareness among them of the Li Ning brand.

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