Columbia Sportswear expands ecommerce sites
US-based outdoor apparel and footwear brand Columbia Sportswear has announced the expansion of its global digital marketing footprint with the recent launch of new Columbia and Sorel-branded e-commerce sites in Canada and eight European countries.
When combined with existing sites in the US, Korea and Japan, the latest additions in Canada, UK, France, Spain, Germany, Italy, Austria, Belgium and The Netherlands, create a digital presence consisting of 24 localised e-commerce sites across 12 countries.
Tim Boyle, president and CEO, said: “Columbia’s strategic investment in building a global, multi-brand online presence reflects our commitment to the digital space as a powerful marketing platform that allows us to consistently tell our brand and innovation stories in simple, engaging ways. These sites represent a significant ongoing investment in our brands that we believe will help drive consumer demand and loyalty for the benefit of our wholesale partners.”
Paul Zaengle, vice president of e-commerce, said: “We are able to leverage robust feature sets and user experiences, including global product ratings and reviews, a global dealer locator, rich product imagery, 360-degree footwear viewing, and informative product videos.
Behind the scenes, a single technology platform means more efficient operations and system maintenance, and the ability to leverage technology upgrades across all sites.”
