Cordura appoints Iain Bradley to aid in expansion
Invista’s Cordura brand team has appointed Iain Bradley as its European business manager. In his new role, Mr Bradley will lead marketing, sales, and new business development activities to help grow Cordura branded sales in military and outdoor/performance apparel markets in the Europe, Middle East and Africa (EMEA) region.
He will also develop and execute marketing plans to increase brand recognition and new fabric adoptions among outdoor and performance apparel manufacturers who seek fabrics that are both durable and functional.
“We are pleased to welcome Iain to our regional management team,” said Bill Colven global Cordura brand business director. “His wide-ranging international sales and marketing experience within the textile industry make him a true asset in support of our valuable mill and brand customers as we seek to expand our Cordura branded sales in the region.”
Mr Bradley has more than 20 years of experience textile-related industries, with more than eight years of hands-on experience as a leader in international sales, marketing and business development.
