Li Ning appoints new chief operating officer

20/10/2011
Chinese sportswear brand Li Ning has announced further changes to its senior management team.

Lu Ning will take up the role of chief operating officer with responsibility for products, sales and supply chain operations. The company said its aim was to boost slowing sales growth, which it said had come about as a result of a weakening in consumer confidence and a lack of major sports tournaments this year.

The new chief operating officer was formerly general manager of Li Ning brand sales.