US sports and outdoor retailer REI (Recreational Equipment, Inc.), has launched its Winter Gear Guide, an online, one-stop, winter resource featuring winter gear and apparel, an intro into rocker technology and an updated mobile snow report application for smartphone users.

Through online “expert advice” columns and videos, REI’s experts teach adventurers how to wax current gear, how to choose new gear, and explain “rocker” technology, an innovation incorporated into most new skis and snowboards to help enhance overall manoeuvrability and improve flotation in powder.

REI’s Snow Report App for iPhones and Androids lets users check snow conditions, forecasts and trail maps for their favourite hills or resorts.

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