Adidas installs virtual footwear wall at London store
To mark the release of its new adiZero F50 miCoach football boots, German sportswear brand adidas has installed what it calls the world’s first Virtual Footwear Wall (VFW) in its flagship store in London.
The VFW uses state of the art touch-screen and precision real-time 3D rendered products allowing customers to select footwear on a virtual shelf, pre-ordering in a fully immersive experience. The wall is fully interactive allowing you to rotate the football boot to look at the product from multiple angles, zoom in to see detail and get additional product information as well as watching supporting video material.
The new adidas adiZero F50 miCoach football boot, which will feature on the VFW, is equipped with an in-built miCoach chip enabling both professional and amateur footballers to analyse their speed, distance and work rate during a game.
