New distribution partner in Canada for Footbalan - sportstextiles: Lea SportsTextiles

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New distribution partner in Canada for Footbalance

20/03/2012
Custom footbed brand Footbalance has announced another distribution partnership in Canada. Following its deal with Bélanger-Gagnon Marketing in Quebec in December, the Finnish company has now announced that Bell Sports will represent it in Ontario.

Director of sales in Canada for Footbalance, Christopher Griffin, said on announcing the agreement that Bell Sports has the expertise and skills required to penetrate “key retail accounts” and grow his company’s business in Ontario. He said: “Bell Sports has more than 40 years of combined experience in the Canadian ski and outdoor specialty market, and we believe their strategic relationships, combined with their expertise in developing new products concepts will elevate awareness of Footbalance in the Ontario market.”


 

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