2XU to tackle US market directly

26/03/2012
Australian performance compression and triathlon apparel brand 2XU has announced that it has bought out its US-based distributor, Sports Multiplied.

Sports Multiplied’s founding partners, Todd Schoelen, Richard Verney and Chris Sinkovich, will have senior management roles in 2XU North America.

“Managing 2XU’s US presence for the last six years has been a privilege, and we're thrilled to be a part of the next chapter,” explained Todd Schoelen. “More importantly, for our broad network of current 2XU retail, sales, event, marketing and other professional partners, it will be business as usual under the new management.”