Nike launches Flyknit “for the street”

30/01/2013
Nike has launched a revision of its flyknit knitted shoe, which is targeted at everyday wear and which it describes as “a new chapter in the Nike Flyknit technology story”.

The US sportswear giant’s CEO Mark Parker, designer Tinker Hatfield and style adviser Hiroshi Fujiwara have collaborated again to update the design, which was originally launched last February.

Nike claims the HTM Flyknit Chukka’s woven upper reduces manufacturing waste by two-thirds in terms of weight. It blends the clean, modern style of the chukka boot with Flyknit technology, “creating a new silhouette for the street”. The knitted, form-fitting upper is enhanced by Nike Flywire technology for support, and a Nike Lunarlon [cushioning system] outsole “provides a smooth ride”.

The Chukka will be available from February at selected retailers including Nike Stadium Milan, Nike Stadium Paris and 1948 in London.