Change at the top for adidas in France

26/11/2014
Sports group adidas has announced that its head of business in France, Alain Pourcelot, will take up a new post at the start of 2015, becoming its senior vice-president for consumer direct business for the whole of Europe.

Guillaume de Monplanet, current head of the adidas brand for France, will replace Mr Pourcelot as group managing director for the French market.