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Nine Scandinavian outdoor brands join forces at CIFF Raven

02/02/2015
For the very first time, nine brands from the Scandinavian Outdoor Group (SOG) joined forces to exhibit together at CIFF Raven in Copenhagen from January 29 to February 1. The nine brands involved were Haglöfs, Didriksons, Lundhags, Röjk, Houdini, Bergans, Viking, Thule and Sätila.

A new component of the Copenhagen International Fashion Fair, Raven represents what the organisers call “a new menswear community that brings together fashion, cuisine, design, art and culture”.

On announcing the joint participation by the nine brands, SOG general secretary, Sara Wänseth, said: “We can see a trend of outdoor brands putting more focus on urban design, but, with one difference to fashion: functionality is always most important.”


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