Consolidation in snowmobile clothing sector - sportstextiles: Lea SportsTextiles

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Consolidation in snowmobile clothing sector

03/03/2015
Consolidation in snowmobile clothing sector
Snowmobile and accessories maker Arctic Cat has bought a rival technical riding clothing brand as part of its strategy to grow through “small, bolt-on acquisitions”.

Motorfist, a privately owned company based in Idaho, sells the gear throughout North America, as well as Russia, Sweden, Norway, Finland, Japan, Iceland and Greenland. Its products are made with eVent waterproof, windproof and breathable fabric.

Arctic Cat CEO Christopher Metz said: “Motorfist is an innovative, growing company in the power sports apparel market with a strong reputation as a provider of technical snowmobile riding gear.”

Arctic Cat will maintain the Motorfist brand positioning and name, and Motorfist will continue to operate independently with its staff in Idaho Falls.

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