Style ambassadors ‘get lost’ for Timberland - sportstextiles: Lea SportsTextiles

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Style ambassadors ‘get lost’ for Timberland

30/03/2015
Style ambassadors ‘get lost’ for Timberland
US brand Timberland has partnered style ambassadors from seven European countries to promote the outdoors through a project called 'Mark Makers: 2 Days 1 Bag, the Road Trip'.

They will be encouraged to "get lost" and document their journeys online using the hashtags #InMyElement and #2days1bag.

In the UK, TV presenter Rick Edwards (pictured) will take a trip across the English Channel to the Isle of Wight armed with a bag of Timberland products.

Once the road trips are complete, the stories will be available to view on Timberland's social media channels and website.

Related stories:

Timberland sets sustainability goals 28/04/2016
Timberland celebrates 5m trees planted in Haiti 07/10/2015
Decline in recycled content in Timberland apparel 09/09/2015
World’s biggest footwear manufacturer continues to grow 17/02/2015
Timberland publishes CSR update 27/11/2014
Bio and cellulose materials need to ‘promote environmental message’ 25/11/2014
Third-quarter growth for VF thanks to “outstanding” outdoor brands 20/10/2014
VF Corp to double investment in South America 07/10/2014
Timberland wants to be the world’s largest and most sustainable outdoor lifestyle brand 19/09/2014
VF hires Nike executive to lead its work in product innovation 12/09/2014
Timberland publishes second-quarter CSR performance 02/09/2014

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