Students to design Asics collection through Pensole and Footlocker partnership
23/04/2015
The “Fueling the Future of Footwear” course is set to take place from July 13 to July 31 when 18 students with skill sets across design, engineering, materials and business will create the new collection.
“Delivering fresh, new athletic footwear innovation to our customers is at the core of everything we do at Foot Locker,” said Stacy Cunningham, executive vice president of marketing for Foot Locker. “We are thrilled about our partnership with Pensole, and having Asics on board will certainly make the first competition a memorable one, as we invest in the next generation of trendsetters and fashion-forward thinkers.”
The winners will be chosen by a mix of Foot Locker, Asics and industry executives, alongside Pensole founder D’Wayne Edwards. The chosen design will be sold at select Foot Locker locations and the winning team will receive a $12,000 scholarship.
“The future of the footwear industry is reliant upon hands-on learning, and the training of tomorrow’s design and business leaders,” said Mr Edwards.
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