OutDoor responds to demands for more space
19/05/2015
OutDoor project manager Dirk Heidrich explained: “We’ve listened to exhibitors and redesigned major sections of the show to meet requirements. As a result, there will be more exhibiting space, an improved mix of brands and topics and greater use of the open air exhibition grounds.”
Hall A1, Friedrichshafen’s largest hall, will now be a conventional hall for exhibitor stands, instead of a tent display ground.
He added: “The outdoor category continues to perform well in Europe, but the market place is more competitive than ever. Meanwhile, our sector is constantly developing - more family oriented, fitness or urban driven activities and products just three examples of the increasing integration of outdoor sports and lifestyle in society.”
The show runs July 15 to 18 will host 900 exhibitors from 40 countries.
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