ISPO Shanghai promises a strong showing from Chinese and overseas brands

19/05/2015
Exhibitors at the 2015 edition of ISPO Shanghai, which takes place in the Chinese city from July 2-4, will include Chinese brands whose names may be new to many observers from outside China, but whose performance in the domestic arena makes them market leaders, according to the event’s organiser, Messe München.

Headline participants from the host country will include ski apparel brand Tittalon, Guangdong-based outdoor clothing and footwear group Highland Camper and camping brand Fire-Maple.

Event organisers said that by the beginning of May, almost 400 brands overall had registered as exhibitors at this year’s ISPO Shanghai and said this exceeded their initial plan by 17%. These also include well known international brands such as Mammut, Fjällräven, Black Diamond, Osprey and adidas Swimwear.