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Nike vows to grow basketball under new deal with NBA

11/06/2015
Nike has signed an eight-year merchandising partnership with the US-based National Basketball Association (NBA) and will become the first apparel partner to have its logo on NBA uniforms.

NBA Commissioner Adam Silver said: “This partnership represents a new paradigm in the structure of our global merchandising business.

“As our exclusive oncourt apparel provider, Nike will be instrumental in our collective efforts to grow the game globally while applying the latest in technology to the design of our uniforms and oncourt products.”

Nike has been a global marketing partner of the NBA since 1992 and the new terms will begin in the 2017-2018 season.

Nike CEO Mark Parker said: “We look forward to making the global growth of the game a successful strategy for both the NBA and Nike.”

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