Lululemon focuses on 'store with no walls'

29/06/2015
Yogawear brand Lululemon has named Miguel Almeida as executive vice-president for digital, reporting to CEO Laurent Potdevin.

"Digital is the global store that has no walls - one where we can offer our entire product assortment, speak in all languages and allow our stories and ambassadors to come to life in ways that we haven't yet imagined," said Mr Potdevin.

"With his track record of accelerating digital transformations, Miguel is well-positioned to champion lululemon's digital world and lead our strong digital team in creating a seamless experience for our guests across all touch points - whether it's in store, on the web, or through a mobile device."

Mr Almeida's was the vice president of digital commerce and mobile solutions for Walgreens, responsible for omni-channel initiatives, mobile solutions and online-to-consumer commerce across a variety of digital brands. Prior to joining Walgreens, he held senior roles in Apple and Dell, where he drove global online expansion for both companies.

He said: "Digital provides a unique platform to amplify the power of the Lululemon brand in innovative ways, deepen the connection with our customers across all channels and extend our reach globally.”