Snowboard exec named president of SnowSports Industries America

15/07/2015
Trade association SnowSports Industries America (SIA) has named Nick Sargent its president, succeeding David Ingemie.

Mr Sargent is currently vice-president of global business at Burton Snowboards and will begin in a transitional role at SIA’s Washington headquarters in August and assume the role of president after the 2016 Snow Show next January.

Prior to his 12 years with Burton, Mr Sargent managed adidas-Salomon’s Winter Olympic initiative.

SIA chairman Bob Gundram said: “Selecting the ideal leader to take SIA into the future has been a long and careful process for the board of directors. With significant experience in snow sports and a penchant for growing the industry, Nick will be a huge asset for the organization and our partners.”