NDP names top outdoor footwear brands
06/08/2015
The top five outdoor footwear brands were Merrell, Keen, Nike, Vasque and Salomon. Sorel and Timberland landed in the top five within the women’s and children’s markets, respectively.
Figures from research group NDP show hiking boots recorded 22% higher value after a flat performance the previous year, while the growth in all-weather boots sales grew 17%.
Matt Powell, sports industry analyst, The NPD Group, said: “Consumers are looking for products that reflect their values. They want products that are versatile and yet authentic. For outdoor footwear brands to succeed today, it’s critical for their products to strike this balance.
“Many consumers, especially millennials, are not looking for the ‘one and only’ product, but rather for products that are good enough for their needs and have multiple applications. It will be interesting to see what products manufacturers will showcase during the upcoming Outdoor Retailer Summer Market show, and how they emphasize these consumer values.”
Image: Merrell among most popular outdoor brands
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