BCI welcomes big brands’ commitment to Better Co - sportstextiles: Lea SportsTextiles

News

BCI welcomes big brands’ commitment to Better Cotton

19/10/2015
Better Cotton Initiative (BCI), the Geneva-based non-profit organisation that works to promote greater sustainability in cotton production around the world, has welcomed Better Cotton being named as a key component in recent collections that a number of its member companies have brought to market.

“Some of the world’s biggest brands and retailers [are helping] to raise the profile of BCI both among consumers and throughout the supply chain,” the organisation said in a recent statement.

It named Marks & Spencer and Levi Strauss as two of the companies that have highlighted Better Cotton in recent weeks.

Marks & Spencer has teamed up with eco-activist Livia Firth to produce 25 pieces of sustainable clothing featuring responsibly sourced wool, leather and cotton. For its part, Levi Strauss has highlighted the importance of Better Cotton in a new collection called Wellthread.



Related stories:

BCI secures funding from German government 25/01/2017
BCI to train cotton farmers in Pakistan 08/09/2016
Levi’s creates jeans from recycled T-shirts 17/05/2016
Livia Firth to join supply chain debate at Houses of Parliament 22/03/2016
Adidas exceeds Better Cotton target 25/02/2016
Better Cotton requests feedback on new standard 09/12/2015
Cotton production shrinks in US 17/11/2015

Sportstextiles.com cannot be held responsible for content if the language setting is changed from English.

The translations provided by Google Translate are automated and therefore might not be accurate and may contain incorrect, offensive or misleading language. We offer this facility as a guide only.