OMsignal launches R&D group to bring wearable tech to brands
03/11/2015
This announcement follows a partnership with Ralph Lauren to power the PoloTech Shirt and is fueled by an investment from and partnership with Sri Lanka-based manufactuer MAS Holdings, a supplier of Nike and Lululemon.
"We have been working closely with MAS for more than a year in developing the next generation of smart apparel products for consumers, and have been impressed with their innovation capabilities," said Stéphane Marceau, OMsignal's co-founder and CEO. "Our strategic partnership will power innovation in apparel for decades to come."
Nathan Sivagananathan, chief growth officer of MAS Holdings, added: "We believe textile is the ultimate medium for wearable technology and we are excited to partner with OMsignal to help global brands re-invent the experience they offer their customers."
Om board member Shaz Kahn has been promoted to chief marketing officer. She will run brand development inside the OMlabs programme and work closely with partners. She brings more than 20 years of retail experience to her position, including a previous role as president of lucy Activewear and senior executive roles with Nike.
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