The world will run out of land for cotton, H&M warns
10/11/2015
Ms Midby went on to higlight what her company perceives as a “really important” need to use waste as a resource, including recycling old garments to make new ones. “For instance, with cotton,” she said, “with a growing population and growing markets, there will not be enough land area in the end to grow the cotton, so we have to come up with different solutions.”
H&M has joined the list of clothing retailers that have begun collection used garments (“from any brand, in any condition”) in its stores for recycling.