Under Armour unveils first ‘smart’ shoe as part of new digital portfolio
Following significant investment in the digital fitness sphere, Under Armour has unveiled the brand's first Connected Fitness product portfolio.
The line includes SpeedForm Gemini 2 Record Equipped, the brand's first smart shoe that tracks and stores data including time and date, duration, distance and splits, and two models of wireless headphones. They will be available to buy at the end of February.
CEO Kevin Plank said: "Combining the world's largest health and fitness community with the game-changing connectivity of UA HealthBox and UA Record, we are taking Connected Fitness to another level. With the HealthBox suite of products being introduced, athletes will be empowered with the information to make better decisions and ultimately enrich their lives in a way that's never been done before."
The US brand also announced partnerships with HTC and HARMAN International Industries.
