Woolmark publishes sourcing guide for sportswear
26/01/2016
Merino wool has positioned itself as a versatile, multifunctional fibre in the sportswear sector thanks to its unique natural features and benefits, such as breathability, temperature control, moisture management, elasticity and resistance to odour.
Rob Langtry, chief strategy officer, said: "Innovative developments in wool fabrics and yarns for base, mid, and outer-layer apparel have triggered a widespread uptake of Merino wool for niche brands through to major global companies. Merino wool has enjoyed a strong history in base-layers, but more and more we are seeing Merino wool in mid and outer-layer clothing."
Woolmark, a marketing and research body funded by Australian farmers, presented its findings at the ISPO trade show in Munich (January 24 to 27).
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