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New European HQ for Under Armour

12/04/2016
Sports brand Under Armour will move its European headquarters to a new site in Amsterdam next year.

Under Armour will be one of the occupants of The Olympic Amsterdam, a redevelopment of the site around the city’s Olympic Stadium, where it hosted the Olympic Games in 1928.

Redevelopment of facilities called the Citroën Buildings will be complete in summer 2017 and Under Armour’s European team will move in. Head of its European business, Chris Bate, said the team is looking forward to occupying a space that has long been synonymous with sport, design and history and that this move will help Under Armour continue to build up its business in Europe.


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