Under Armour signs historic deal with Godolphin
Sportswear brand Under Armour has become the first global sports brand to supply bespoke clothing for an international horse racing and breeding operation after signing a deal with Godolphin.
Under Armour is to provide kit for jockeys, trainers, and members of Team Godolphin as they train and compete in various locations around the world. Amongst the items supplied will be an Under Armour jacket which has been specifically designed to give Godolphin jockeys the best range of movement while riding.
"As two prestigious global sporting brands, Godolphin and Under Armour are natural partners. The vision and values of Godolphin directly mirror Under Armour's brand mission to help all athletes perform at their best, through the relentless pursuit of innovation and excellence,” said John Ferguson, chief executive officer and racing manager for Godolphin.
Peter Murray, vice president of global sports marketing for Under Armour, added: "At Under Armour we like to partner with those who lead their field. We look forward to the many synergies we can create between our brands in the years to come."
