Under Armour to challenge knockoff brand
03/05/2016
Pictures, widely shared on social media, from the launch of the new Chinese sportswear company showed its logo to be extremely similar to that of Under Armour, who have been enjoying considerable recent success in the country.
“Under Armour is aware of the Uncle Martian launch event. Uncle Martian’s uses of Under Armour’s famous logo, name, and other intellectual property are a serious concern and blatant infringement. Under Armour will vigorously pursue all business and legal courses of action,” a statement from the US company read.
According to local media, Uncle Martian’s parent company is Tingfei Long Sporting Goods, an apparel manufacturer based in the south-eastern province of Fuijan.
Share this story:
