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New Premiere Vision show offers season previews

17/06/2016
Exhibition organiser Premiere Vision has announced the creation of a new event to give sneak previews of upcoming fashion collections. The Blossom Premiere Vision show will take place biannually in July and December and will give those in attendance an early look at the upcoming season’s products, colours and material innovations.

The first edition of this new event will take place from July 6 to 7 at the Palais Brongniart in Paris. 64 international companies will premiere their fabric and accessory pre-collections for the autumn-winter 2017/18 season ahead of official launches at Premiere Vision Paris in September. Brands will be present from countries including Italy, France, the UK, Japan and South Korea.

“Blossom Première Vision aims to answer the specific needs of pre-collections at creative brands,” said Blossom Premiere Vision director Guglielmo Olearo.

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