Latest trends from Woolmark include denim theme

10/01/2017
Marketing and research body The Woolmark Company will use the Pitti Uomo exhibition in Florence, Italy (January 10-13) to present the latest trends in Merino wool yarns.

The Spring/Summer 2018 edition of the Wool Lab includes six themes related to fashion, as well as two dedicated to the sports and outdoor industry, which will showcase the performance qualities of the fibre. 

For the first time, The Wool Lab also includes fabrics and yarns dedicated to wool denim, which it describes as “a new approach to improving the aesthetics of traditional denim fabric.”

Woolmark is also offering visitors to Pitti Uomo the opportunity to take a virtual trip to Australia via virtual reality headsets. They will be transported to a wool-growing property, where they can discover the origins of Merino wool.