Woolmark partners with fashion designer on new collection

25/01/2017
Marketing and research body The Woolmark Company will work alongside Belgian fashion designer Raf Simons to develop his autumn/winter 2017 collection.

The range will feature fine Merino wool, as well as woven and knit fabrics from various global manufacturers. The designer has long seen Merino wool as an important element of his collections.  

“I appreciate that The Woolmark Company encourages brands to come up with innovative ways to work with Merino wool - a material that I love and often use in my own collections,” Mr Simons said. “It feels very natural for me to partner with The Woolmark Company to create something special using the finest wool in the world.”

The Woolmark Company’s managing director, Stuart McCullough, said the partnership would allow the organisation to demonstrate the “distinct versatility” of Merino wool. 

Woolmark hopes this collaboration will mark the beginning of a long-tern relationship with the designer.