French Judo champion signs deal with Under Armour

17/02/2017
French Judo champion signs deal with Under Armour
Sportswear brand Under Armour has agreed an endorsement deal with French Olympic champion Teddy Riner. 

It will see the company supply training apparel and footwear for the athlete and his support team up to the 2020 Olympic Games in Tokyo.

Mr Riner won a gold medal in the +100kg Judo category at the Olympics in Rio de Janeiro in 2016, retaining the title he won in London four years previously. 

He will be the face of Under Armour’s expansion into France, which is already underway with the recent opening of a new headquarters in Paris. 

“Under Armour is a brand dedicated to performance, and I’m honoured to be part of the team,” said Mr Riner. “Training smart, with the support of Under Armour in my camp, can propel me to a successful 2017, and longer-term on the road to Tokyo as we work together towards achieving greater success.”

“Our focus on athletic intelligence will support Teddy’s unique training methods to take his performance to the next level,” added Chris Bate, vice president and managing director of Under Armour Europe. “We are proud to equip Teddy with innovative Under Armour technologies including ThreadBorne and our connected fitness platforms and footwear, which will help him prepare, perform, and recover better than ever as we work in partnership towards Tokyo 2020.”