The North Face bolsters Americas team

21/03/2017
Outdoor brand The North Face has promoted Arne Arens to the position of general manager for the Americas region.

This role will see him take responsibility for leading the brand’s Americas business and for driving strategic initiatives for sales, merchandising and direct-to-consumer. He will also join The North Face’s global leadership team. 

Mr Arens joined The North Face in 2010 as vice president of sales for the Europe, the Middle East and Africa (EMEA) region. He took over as general manager for the region in June 2012, overseeing sales, marketing, merchandising, product development and direct-to-consumer. 

He previously worked for sportswear manufacturer in various roles, including general manager of football for Germany, Austria and Switzerland.