New general manager for The North Face in Europe

27/03/2017
Former Reebok executive Kath Smith is the new general manager of The North Face’s business in Europe. She took up the role in February.

Ms Smith was Reebok’s brand director for northern Europe for more than six years until 2013 and had previously been managing director for adidas in the UK and Ireland.

She joined The North Face in October 2015 and was the brand’s vice-president for sales in Europe until taking up her new position. She is based at Ticino in Switzerland.