Lane Crawford collections showcase versatility o - sportstextiles: Lea SportsTextiles

News

Lane Crawford collections showcase versatility of merino wool

11/07/2017
Asian luxury good department store Lane Crawford has collaborated with The Woolmark Company to develop two wool-rich athleisure capsule collections.

The collections, which have been created by designers Helen Lee and Particle Fever, will be sold in Lane Crawford stores in China and Hong Kong.

"These capsules incorporate merino wool into innovative and technical athleisure pieces that showcase the versatility of the sustainable fibre and its importance to the future of fashion,” said Joanna Gunn, chief brand officer for Lane Crawford. 

Ms Lee, who designed one the collections, said working on this project had “completely changed” her perception of wool. She explained that she wasn’t previously aware of its lightweight and breathable qualities.

Woolmark said this collaboration is the start of a two-year strategic partnership with Lane Crawford. It will see a number of designers develop collections that have merino wool as a major component. 

Related stories:

‘Active’ and ‘Athleisure’ are among Wool Lab trends at Pitti Filati 28/06/2017
Woolmark to help designers show collections at Pitti Uomo 09/06/2017
Wool retains “global relevance” in fashion 18/05/2017
Woolmark supports next generation of Japanese fashion designers 22/02/2017
Wool wants to woo activewear interest at ISPO 03/02/2017
Woolmark partners with fashion designer on new collection 25/01/2017

Sportstextiles.com cannot be held responsible for content if the language setting is changed from English.

The translations provided by Google Translate are automated and therefore might not be accurate and may contain incorrect, offensive or misleading language. We offer this facility as a guide only.