Creora and Bossa combine to create “next-generation denim”
31/10/2017
Xplay incorporates proprietary technology called Creora Fit2, which uses Creora yarn for 360-degree stretch, better fit and high levels of comfort.
Speaking in the build-up to the Paris exhibition, Bossa’s product development and marketing manager, Müge Tunceren, said her company is targeting brands and retailers who “want to enhance consumer loyalty through better fit and superior comfort”.
For his part, Creora’s marketing manager for denim, David Jang, said the two partners were creating “the next generation of denim” and he said consumers will “realise its value as soon as they start wearing it”.
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