2XU expands partnership with USA Triathlon
26/02/2018
The brand has been the exclusive compression and apparel and training apparel partner of USA Triathlon since 2015. It will now also be its official partner for cycling apparel.
As part of this new deal, 2XU will provide compression wear, cycling clothing and training apparel for all members of the US triathlon and paratriathlon teams.
“We are thrilled to expand our partnership with USA Triathlon beyond just compression and training apparel to include team and custom wear for cycling,” said Kyle Martin, 2XU’s director of brand marketing and communications. “This alliance with USA Triathlon is an outstanding launch platform for our new, custom cycle range and a way to showcase our commitment to our triathlon heritage.”
Image courtesy of 2XU.