Saucony recruits from Nike for global product VP

24/04/2019
Saucony recruits from Nike for global product VP
Specialist running shoe brand Saucon has appointed Shawn Hoy as vice president of global product. He takes on this role with immediate effect and will report directly to brand president, Anna Cavassa. 

He will be responsible for guiding Saucony’s global brand footwear and apparel strategies, including design, development and product innovation. 

Mr Hoy joins Saucony from sportswear brand Nike, where he held a range of strategic planning and senior product roles. This included managing product portfolios in the running, training, basketball and soccer categories. 

“Saucony is a runner-first brand focused on performance innovation, and Shawn is a visionary product leader who has a powerful way of thinking about innovation-driven growth,” said Ms Cavassa on announcing the appointment. 

“Shawn comes to us with an innate ability to see new things and new opportunities, anticipating the ever-changing needs of the consumer, the retailer and the market. His tremendous athletic footwear experience and runner insight will be invaluable as we continue to build on our award-winning product portfolio.”