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Icelandic brand goes back to its roots

16/03/2020

Icelandic outdoor brand 66°North has used polyester fibres recycled from ocean waste from Seaqual to make a new capsule collection called Flot, the Icelandic word for ‘float’.

In the collection, 66°North has re-examined its roots as a supplier of clothing to help keep fishermen in Iceland protected and warm. It consists of a buoyancy aid jacket and a floating overall.