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Revenues up by 4.2% for Yue Yuen Group


Athletic footwear group Yue Yuen generated revenues of $10.1 billion in 2019, growth of 4.2% year on year.

Its main activity, manufacturing athletic shoes, contributed more than $4.5 billion of this total, an increase of 6.4%. The group’s own retail operations brought in more than $3.9 billion, up by almost 15%.

In 2019, the group made 322.4 million pairs of shoes, a fall of 1.1% compared to the previous year. However, its average selling price per pair increased to $17.24, up by 4.3%.

Group chairman, Lu Chin Chu, said it was more important than ever for Pou Chen to position itself as “an indispensable strategic supplier and partner to global brands”. He said investment in innovation, digitalisation, process re-engineering and automation would continue.