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Noble Biomaterials rebrands antimicrobial technology

22/05/2020

In response to a growing need for “fabric that is self-cleaning”, bacterial management solutions provider Noble Biomaterials has launched a new brand identity for its antimicrobial technology. Formerly known as XT2, the new name and logo will be Ionic+.

The name is intended to convey the antimicrobial technology’s use of positively charged silver ions to provide microbial and odour protection. According to the company, the ions fight the growth of microbes and odour- and stain-causing bacteria on soft surfaces. As a result, the material doesn’t have to be laundered as often.

“The growth of the business drove the need for a name that more closely aligns with the technology’s mechanism of action,” said Joel Furey, founder and chief commercial officer of Noble Biomaterials.

“With the increased need for fabric that is essentially self-cleaning of microbes, Ionic+ is being more widely adopted in healthcare and PPE, with companies like Chargeurs and Myant incorporating it in masks and Octo Safety Devices using it for respirators.”