Using thredUP’s Resale-as-a-Service platform, consumers can send used product from any brand via the adidas Creator’s Club app, to be reused or resold.

If an item is not in a condition to be resold it will go through thredUP’s network of textile reuse partners. In exchange for sending in their old gear, members will earn rewards.

Initially launched within the adidas Creators Club app, the programme will roll out more widely online and in stores in early 2022. 

Katja Schreiber, adidas senior vice-president of sustainability, said: “The end of one thing is the beginning of the next. This is the beginning of a more responsible future by keeping gear in play to help end plastic waste.”