Acai ready for the challenge after fresh investment
12/01/2023
As a result of this fresh funding, seed and early-stage investment company DSW Ventures will now cut ties with Acai, having backed the label since before its late 2020 rebrand, first coming on board in 2019. Investment director at Growth Partner, James Worrall, will also join the team as a non-executive director.
Now led by ex-Berghaus chief executive Richard Leedham, the brand has grown from a staff of four to 25 employees in the last three years. It is hoped that this latest investment round will spur “strategic opportunities” for the business’ international growth, plus support the expansion of its product line.
“Acai operates in the outdoor market, which has experienced significant growth but is yet to be disrupted by a direct-to-consumer challenger brand,” Mr Worrall commented, describing the brand’s ranges as “functional and technical in nature, while [still] stylish and flattering to the female form”.
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