Adidas teases first new label in 50 years - sportstextiles: Lea SportsTextiles

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Adidas teases first new label in 50 years

01/02/2023
Adidas teases first new label in 50 years
Sports brand adidas has named Californian actress Jenna Ortega of last year’s Wednesday fame as the face of its first new label in half a century, due to launch “very soon”, according to executive board member Brian Grevy. 

Ms Ortega is also a film producer, yogi and a keen football fan, the Germany-based company said. “Growing up, for me it always had to be adidas sneakers and tees,” she commented. “To this day, so much of my wardrobe is made up of the iconic three stripes.”

Mr Grevy described Ms Ortega as “a progressive and passionate next-generation pioneer [who] is making waves across the globe” and added that the team “can’t wait to unveil what’s to come from this special partnership”. 

Jenna Ortega. Credit: adidas.

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