Adidas throws away the rule book for latest Adizero

04/09/2023
Adidas throws away the rule book for latest Adizero
Sports brand Adidas has introduced a running shoe designed without the constraints of race regulations, aimed at “ambitious runners aiming to smash their personal bests”.

Race rules limit shoes to a maximum stack height of 40mm and one carbon plate – the Adizero Prime x 2 Strung boasts a stack height of 50mm and a double carbon-infused plate system.

The re-engineered midsole also features three layers of Lightstrike Pro foam, more than in any other adidas running shoe.

Coralie Ho-Von, global product manager for running footwear at adidas, said: “Without the confines of the usual rules, we had space to unleash the full creative capabilities of our product design team. This meant we could create a shoe that pushes the limits of what’s possible for running footwear.”