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Change in the business model in China for Wolverine brands

18/12/2023
Change in the business model in China for Wolverine brands

Footwear group Wolverine Worldwide has announced the sale of ownership of the business in China of two of its brands, Saucony and Merrell. The buyer is China-based sports footwear brand Xtep.

It first formed a joint venture with Xtep in 2019 to launch the Merrell and Saucony brands in China. Now, Xtep has bought Wolverine’s share of that Chinese joint-venture business. It will pay Wolverine around $60 million for its share.

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